The Big Break — Brand Partners

Brand Partnerships

The Big Break is open to a small number of category-exclusive brand partners for Season 1. Here is the short version.

Brand Partners

Ride a discovery engine, not a media buy

The Big Break is open to a small number of category-exclusive brand partners for Season 1. Here is the short version.

  • Organic reach from day one The casting phase runs at scale on Instagram, every day, for weeks. Partners sit inside a discovery engine that is already moving.
  • A community, not a campaign burst The Big Break builds a loyal audience across a full season & keeps it warm between seasons. The IP does not go dark.
  • Multiple integration surfaces Daily social, weekly long-form, live interactive sessions & the on-ground finale.
  • Premium association Practitioner credibility from Mukesh Chhabra & Bosco Martis, a real talent pipeline, & a finale with Bollywood in the room.
  • A talent pipeline you can plug into Winners & stand-outs come out of this as real, marketable faces. First access sits with the partners who backed them.